Didn’t get away for spring break to Mexico? Next best thing: a buzzy new immersive experience called Tequila Town in Miami, near Hialeah.
The 25,000-square-foot attraction — part pop-up, part theme park, with a dash of nightclub — is now inside Toledo House, next to Factory Town event hall.
You’ll begin the 45-minute journey with a welcome drink and “passport,” which will be stamped as you enter a symbolic “train.” The converted car, filled with seats and fast-moving images LED screens, doesn’t go anywhere but gives you the illusion of traveling through agave fields.
The destination? The playful conductor will explain you are headed to La Rojeña, the oldest distillery in Latin America, in the town of Tequila, in the state of Jalisco, and where Jose Cuervo is still produced.
Pace yourself. You’ll be served your second drink (of four in total) in an evocative atmosphere filled with colonial-style architecture, actors dressed as 19th-century factory workers, and a mariachi band. Signs educate guests on the process of how the agave is fermented with yeast in large tanks and wooden vats.
As you continue wending through the sprawling space, more surprises await, including a bustling marketplace, large-scale installations by multimedia artist Danié Gómez-Ortigoza and a cavernous hall that gives haunted-dungeon meets Bat Cave vibes.
🔗: Read more at the link in our bio
✍️: Madeleine Marr
🎥: @matiasocner