Luca Martinez believes the biggest threat to the Everglades is how “dangerously disconnected” people feel from an ecosystem that is not only a haven for the wildlife he captures on film but the key to recharging South Florida’s underground water supply.
Taking people into the Everglades, even online, and showing them the beauty hidden in the swamp might change that. At least, that’s his hope.
It’s a place under threat from climate change, pollution and expanding development with a landscape, he would discover, that hides its magnificence behind seemingly monotonous shades of green.
Martinez says he aims first to draw people in with beauty then explain why it’s at risk. It’s not easy – particularly on media sites designed for short attention spans – to reduce complex issues in the Everglades into one-minute videos.
“I think dreaming up these stories and how to tell them is the most challenging part of what I do. I can come out here and get incredible videos and shots. But how do I use them to motivate and how do I use them to educate people?”
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🎼: Kai Engel, Outlander